Add a labelled link to an email in Outlook 365: In a new email, click in the text area, then look in the ‘Message’ ribbon for the ‘Include’ section and click on the Link icon to reveal a drop down menu of recent files to link to and options at the bottom. To insert a link with a display name, click on ‘Insert link’ and fill in the boxes (you can paste a copied link from the address bar in a browser into the URL box or type it in)